Issues

Special Issue: Selected papers from the 2012 SERVSIG Conference. Guest Editors: Kristina Heinonen, Anu Helkkula, Maria Holmlund

Positive social behaviors and suggestive selling in the same service encounter

Magnus Söderlund
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Knowledge dissemination in the global service marketing community

Cristiana R. Lages; Cláudia M.N. Simões; Raymond P. Fisk; Werner H. Kunz
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A lean approach for service productivity improvements: synergy or oxymoron?

Per Carlborg; Daniel Kindström; Christian Kowalkowski
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Applying SPAT for understanding B‐to‐B supplier switching processes

Erno Selos; Teemu Laine; Inger Roos; Petri Suomala; Lauri Pitkänen
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Customer participation and value creation: a systematic review and research implications

Mekhail Mustak; Elina Jaakkola; Aino Halinen
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Guest editorial

SERVSIG 2012: innovative service perspectives

Kristina Heinonen; Anu Helkkula; Maria Holmlund
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