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Journal Articles

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

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Ingrid M. O'Brien, Robyn Ouschan, Wade Jarvis, Geoffrey Norman Soutar
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2020) 30 (1): 5–29.
https://doi.org/10.1108/JSTP-08-2018-0186
Published: 26 March 2020
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Journal Articles

Customer engagement in CSR: a utility theory model with moderating variables

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Wade Jarvis, Robyn Ouschan, Henry J. Burton, Geoffrey Soutar, Ingrid M. O’Brien
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2017) 27 (4): 833–853.
https://doi.org/10.1108/JSTP-04-2016-0081
Published: 10 July 2017
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