Keng‐Boon Ooi
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Journal Articles

ChatGPT and service: opportunities, challenges, and research directions

Marianna Sigala, Keng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Werner H. Kunz, Kate Letheren, Anubhav Mishra, Rebekah Russell-Bennett, Jochen Wirtz
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2024) 34 (5): 726–737.
https://doi.org/10.1108/JSTP-11-2023-0292
Published: 19 July 2024
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Journal Articles

A structural equation model of TQM, market orientation and service quality: Evidence from a developing nation

Siew‐Yong Lam, Voon‐Hsien Lee, Keng‐Boon Ooi, Kongkiti Phusavat
Journal: Journal of Service Theory and Practice
Managing Service Quality: An International Journal (2012) 22 (3): 281–309.
https://doi.org/10.1108/09604521211230996
Published: 11 May 2012
View article titled, A structural equation model of TQM, market orientation and service quality: Evidence from a developing nation
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