...Zhipeng Wang; Pingqing Liu Purpose In the evolution of robots from mere “machines” to entities possessing genuine human-like qualities, anthropomorphism plays a pivotal role. The design intent of robot anthropomorphism is to gain employee trust and acceptance. However, when anthropomorphic design...

... aims to investigate the emerging concept of Perceived Humanization (PH), examining how hedonic motivation, social influence and anthropomorphism influence value creation through the serial mediation of PH and trust. The moderating roles of rapport and social presence are also explored. Design...

...Rory Francis Mulcahy; Aimee Riedel; Byron Keating; Amanda Beatson; Kate Letheren Purpose The aim of this paper is twofold. First, it seeks to understand how different forms of anthropomorphism, namely verbal and visual, can enhance or detract from the subjective well-being of consumers...