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Keywords: Generative AI
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Journal Articles
Marianna Sigala, Keng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Werner H. Kunz, Kate Letheren, Anubhav Mishra, Rebekah Russell-Bennett, Jochen Wirtz
Journal of Service Theory and Practice (2024) 34 (5): 726–737.
Published: 19 July 2024
... management platforms to respond to customer needs effectively. How can governments regulate and prepare to implement generative AI, such as ChatGPT, in the service industry and its marketing activities? What are the legal challenges that arise from the adoption of generative AI, such as ChatGPT...
