...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Methodology Digital Practice Praxiography Netnography Research strategy Digital technologies have become...

... rights only This paper uses practice theory to strengthen the theoretical relationship between customer engagement (CE) and value cocreation (VCC), thereby demonstrating how customers may become engaged and remain engaged through VCC practices. The study adopts a problematization approach...

...Chatura Ranaweera; Marianna Sigala Purpose – The purpose of this editorial paper is to set out the vision for the Journal of Service Theory and Practice (JSTP). Design/methodology/approach – Together with personal reflections of the authors, it is based on a review...