Keywords: Product quality
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Journal Articles
Managing Service Quality: An International Journal (1993) 3 (3): 43–45.
Published: 01 March 1993
... operating an Apple computer store. The result is a company that is consistently recognised by industry publications and clients for its dedi- cation to customer service and product quality. In the 10 years that Burgum has run Great Plains Software, the company has grown on average by about 37% each year...

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