... interviews with boundary-spanning informants across five innovation-intensive B2B firms, complemented by secondary data. Data were analyzed through iterative coding and comparison within an abductive analytic logic. Service-dominant logic and service ecosystem theory are used as sensitizing lenses...

... by applying Service-Dominant Logic (SDL) theory to the use of virtual reality in real estate projects. Specifically, we study the complex interplay between various dimensions of customer service experience, immersive service satisfaction, customer advocacy, and flow construct in co-creating value. Design...

... insight on the drivers of cancellation, research has not revealed whether and how different types of service influence cancellation. Customization Cancellation Booking changes Social co-creation Service-dominant logic Service firms invest heavily to ensure offerings can be customized...

... or stability. Studies that are not linked to S-D logic or power issues (such as co-creation partnerships or co-creation of new products) are excluded from further analysis. In addition to the journal articles, two handbooks about service-dominant logic (Lusch and Vargo, 2014 ; Vargo and Lusch, 2018...

... implications for society at large. Yet, literature on volunteer engagement (VE) is limited to date. Grounded on service-dominant logic, self-congruity theory and self-determination theory, this study aims to understand what motivates VE and how it may evolve into a co-creation process valuable to NPO and its...

...://creativecommons.org/licences/by/4.0/legalcode SDL Citation practices Service-dominant logic Service studies Service theory Having emerged in the seminal article “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) , service-dominant logic (SDL) is probably the most relevant...

... and broadening service-dominant logic by describing the process of consumer growth for individual and community well-being. Bach Quang Ho can be contacted at: ho.b.aa@m.titech.ac.jp 19 04 2020 11 08 2020 03 11 2020 19 12 2020 27 01 2021 09 02 2021 © Bach Quang Ho...

... in consortia, co-create and realise value from IP and data and how the type of consortia affects this, through the lens of the service-dominant logic (SDL). SDL is considered particularly valuable in studying service innovations due to its broad nomology and overarching perspective, guided by its foundational...

... service-related phenomena. This paper is among the few that explicitly theorize about the nature of human actors in S-D logic and the service literature. Actor Processual view Social identity Personal identity Identity dynamics Institutional arrangements Roles Service-dominant logic...

... and employees by which value is created and actualized (Grönroos and Voima, 2013), specifically in service industries (Galvagno and Dalli, 2014). Drawing from social penetration theory (SPT) and service-dominant logic (SDL), we argue that not only do customers identify themselves with the company through...

... on the agreeableness scale of the Big 5).” Adrian Heng Tsai Tan can be contacted at: adriantan.phd@gmail.com 19 10 2018 03 01 2019 18 02 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Co-creation Service-dominant logic Higher...

.... Originality/value The study is the first to establish a link between the dynamic capability view, originating from strategy research, and service-dominant logic, stemming from marketing thinking. Dynamic capability Co-creation Partial least squares Strategy Service-dominant logic Firm performance...

... 2015 Healthcare Value co-creation Service experience Critical incident technique Service-dominant logic Value co-destruction The healthcare sector has undergone a number of transformations, including the movement away from a paternalistic approach towards patients (i.e. one...

..., and how co-creation is the basis for reaching balanced centricity in the creative industries. Design/methodology/approach – The Many-to-Many Marketing Theory, Service-Dominant Logic and Service Logic are the theoretical bases for explaining how the changing roles of the actors in the creative...

... models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach – The paper is developed by integrating two well-established perspectives – VSA and SDL – and applying them to inclusive businesses. Findings – The integration...

... that renders value (“use resources as service”). © Emerald Group Publishing Limited 2014 Service logic Service-dominant logic Value co-creation Value creation Customer centricity Reinventing marketing Beyond offering value propositions The service perspective advocated by a “service...