... by applying Service-Dominant Logic (SDL) theory to the use of virtual reality in real estate projects. Specifically, we study the complex interplay between various dimensions of customer service experience, immersive service satisfaction, customer advocacy, and flow construct in co-creating value. Design...

... Social co-creation Service-dominant logic Service firms invest heavily to ensure offerings can be customized. Hotels offer sophisticated information systems to ensure the room has a twin bed or is on a high floor, coffee shops stock an abundance of different syrups, milks and beans for customers...

... or stability. Transformation Service-dominant logic Value co-creation Concept of power Market-shaping Service-driven Johannes Hogg can be contacted at: johannes.hogg@hs-fresenius.de 25 01 2023 29 05 2023 10 11 2023 23 11 2023 © Emerald Publishing Limited 2023...

... implications for society at large. Yet, literature on volunteer engagement (VE) is limited to date. Grounded on service-dominant logic, self-congruity theory and self-determination theory, this study aims to understand what motivates VE and how it may evolve into a co-creation process valuable to NPO and its...

...://creativecommons.org/licences/by/4.0/legalcode SDL Citation practices Service-dominant logic Service studies Service theory Having emerged in the seminal article “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) , service-dominant logic (SDL) is probably the most relevant...

... and broadening service-dominant logic by describing the process of consumer growth for individual and community well-being. Bach Quang Ho can be contacted at: ho.b.aa@m.titech.ac.jp 19 04 2020 11 08 2020 03 11 2020 19 12 2020 27 01 2021 09 02 2021 © Bach Quang Ho...

... actors that work in consortia, co-create and realise value from IP and data and how the type of consortia affects this, through the lens of the service-dominant logic (SDL). SDL is considered particularly valuable in studying service innovations due to its broad nomology and overarching perspective...

... Service-dominant logic This paper is among the few that explicitly theorize about the nature of human actors in S-D logic and the service literature. By introducing new insights from identity theory and social constructionism, this paper reconciles the dualism in S-D logic's current...

... and can be contacted at: shulga@hawaii.edu 19 12 2018 03 05 2019 19 08 2019 07 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service-dominant logic Value co-creation Social penetration theory Relational outcomes...

... Service-dominant logic Higher education Empathy Service experience Empathy is the key driver to achieve a high-quality customer experience in service settings (Parasumaran et al., 1994). As a psycho-social concept, empathy is defined as the response to and the ability to feel what...

.... Originality/value The study is the first to establish a link between the dynamic capability view, originating from strategy research, and service-dominant logic, stemming from marketing thinking. Despite some differences, what is common to all these conceptualizations is that they stress the importance...

...@gimpa.edu.gh © Emerald Group Publishing Limited 2015 Healthcare Value co-creation Service experience Critical incident technique Service-dominant logic Value co-destruction The healthcare sector has undergone a number of transformations, including the movement away from a paternalistic...

..., and how co-creation is the basis for reaching balanced centricity in the creative industries. Design/methodology/approach – The Many-to-Many Marketing Theory, Service-Dominant Logic and Service Logic are the theoretical bases for explaining how the changing roles of the actors in the creative...

... models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach – The paper is developed by integrating two well-established perspectives – VSA and SDL – and applying them to inclusive businesses. Findings – The integration...

... and managers to find new, customer-centric, service-influenced marketing approaches. © Emerald Group Publishing Limited 2014 Service logic Service-dominant logic Value co-creation Value creation Customer centricity Reinventing marketing Beyond offering value propositions The service...