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Keywords: Uncanny valley
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (1): 98–126.
Published: 29 November 2023
... model is developed using the theories of the uncanny valley and cognitive appraisal theory (CAT) with three hypotheses identified to guide the experimental work. The hypotheses are tested across three experimental studies which manipulate the level of anthropomorphism of AI. Findings Results...
