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Purpose

This paper aims to suggest that the language typically used about leadership in healthcare tells us something important about how we see it.

Design/methodology/approach

Three main metaphors currently adopted for healthcare leadership purposes are explored – military, sporting and finance.

Findings

The language used about leadership sustains the way the world is seen. A more life-affirming use of language is possible, which more accurately reflects what healthcare is about.

Originality/value

The paper builds on the work of Gareth Morgan in applying the use of metaphors to healthcare leadership.

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