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Keywords: CLV
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Case Studies
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
Published: 20 January 2017
... customer lifetime value (CLV) as a useful metric for subscription-based businesses.” Figure 2 Perceptual market map for the VHS and digital eras. In terms of revenue, a business was either pay-per-view or monthly subscription. Depending on the delivery method, the one-time fee of the pay-per...
Includes: Supplementary data
