...Daniel Dorronsoro Pancho’s Burritos is a high-end fast-food restaurant located in Charlottesville, Virginia. Due to a recent surge in customers, the lines at the restaurant during peak hours are becoming very long and causing excessive customer waiting. To improve current customer wait times...

... than to illustrate effective or ineffective handling of an administrative situation. Our goal is to publish materials of the highest quality, so please submit any errata to editorial@dardenbusinesspublishing.com . A restaurant chain in a fast-growing segment of the food-service industry...

...@dardenbusinesspublishing.com . No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Food Heinz...

.... FLNA was one of the nation’s best-known snack-food companies, tracing its origins to the first half of the 20th century. In 1932, Elmer Doolin started the Frito Company after purchasing manufacturing equipment, customer accounts, and a recipe from a small corn-chip manufacturer in San Antonio, Texas...

...Chris Aprill; Daniel Payne; Stephanie Ring; Kristin Strauss; L. J. Bourgeois; Paul M. Hammaker Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge...

... a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) and articulating a positioning statement(s) for the new product—all in light of market...