... was available (see Exhibit 1 ). Travel On a sunny Monday afternoon in early spring 2013, David Powell entered his new office and took a deep breath. He pondered his first few days as the new data analyst for Scholastic Travel Company (STC), an educational tourism firm. Powell had filled his...

...Bidhan L. Parmar; Jenny Mead In this case, a senior business analyst at the online travel agency Trek-ation struggles with the decision of whether to pursue a potentially lucrative idea. Her innovation team had proposed revising the online pricing algorithm in order to use the cookies and other...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Travel Hundreds of thousands of would-be hoteliers have been popping up all around you. One might have been your unassuming 60-year-old...