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Keywords: customer retention
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Case Studies
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
Published: 20 January 2017
.... perceptual market map customer retention customer lifetime value CLV Entertainment/Leisure/Sports Three years after earning his MBA, Hunter Keay was starting to make a name for himself at a leading investment bank when, in February 2012, some of his clients grew increasingly anxious about...
Includes: Supplementary data
