...Sonal Purohit; Seema Gupta This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business...

... for expanding capacity to about 3,000 tests (including new high-end specialty tests) that could be done in a unified facility with appropriate technology. There was also a new market for clinical trials emerging at the behest of pharma companies and later insurance companies, their Third Party Administrators...

... not getting much attention from the users. This was backed by data as we found more users using tabs on widget rather than using tabs at the top Hero Banner: Being at the center of the page, the main banner on the page called as ‘Hero Banner’, was the premium marketing inventory getting highest attention...

... to present illustrations of either correct or incorrect handling of administrative problems. Home Page Design Marketing Marketing Assessment Travel and Tourism Medium Dilip has always been a very passionate and expressive member of the team. He fondly recollected how his...

... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium As SohamAgarwal (CTO) mentioned, the code had evolved over a period of 10 years and was written by over 15engineers. A redesign would provide the opportunity...

...Abhishek; Gunjan Dandotiya Dinesh Sibal, CEO of Q-Connect, was reading his mails on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with field team. One of the mails was from marketing manager of a leading consumer durables company...

... business reasons for philanthropy and employee compensation and retention issues. Philanthropy Social Entrepreneurship Charity Marketing Charity Large As Dhaval Udani started winding up his work, he realized it was nearly 8 PM. It had been a busy day but he still had a lot...

...Sanjeev Tripathi; Rahul Agrawal Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary...

... back to the business. While pondering over the issue Vishal did some secondary research had found that the Indian retail industry is growing at a fast rate and that the online rental service is an upcoming trend in Indian market. Vishal hired an external market research agency ‘Wright & Company...

...Sanjeev Tripathi; Rahul Agarwal Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business...

...Sanjeev Tripathi; Rahul Agarwal In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability...

...Sanjeev Tripathi; Arvind Sahay Narayana, the head of Market Dynamic's (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights...

...Anand Kumar Jaiswal; Harit Palan Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating...

...Anand Kumar Jaiswal CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model...

...Anand Kumar Jaiswal CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits...