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Keywords: technology management
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Case Studies
Alexa: A Pandora's Box of Risks
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 14 May 2019
..., recording, or otherwise—without the permission of Kellogg Case Publishing. Corporate strategy information technology innovation regulation risk management service management e-commerce ethics society and business relations technology management Technology Large Launched...
Case Studies
Polaris Battery Labs: Startup Risk Management
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–8.
Published: 08 August 2018
... Businesses Growth Strategy Manufacturing Risk Management Technology Management Valuation Venture Capital Batteries Small Polaris Battery Labs was an Oregon-based startup that provided innovation services to companies in the lithium ion battery industry. Its operating philosophy...
Case Studies
Maxxed Out: TJX Companies and the Largest-Ever Consumer Data Breach
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–8.
Published: 20 January 2017
... the permission of Kellogg Case Publishing. Information management Information technology Risk management Decision making Technology management Internet Payments Credit cards Cyber risk In November 2005 Fidelity Homestead, a savings bank in Louisiana, began noticing suspicious charges from...
Case Studies
Modu: Optimizing the Product Line
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 20 January 2017
... Making Financial Analysis Innovation Market Analysis Product Development Product Management Technology Management Dov Moran, CEO of Modu, entered a gleaming office complex outside Tel Aviv, Israel, on a
sunny late spring morning in 2009. Equal parts visionary, entrepreneur...
Case Studies
Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning
Available to PurchaseMohanbir Sawhney, Kent Grayson, Patrick Duprss, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
...,
mechanical, photocopying, recording, or otherwise—without the
permission of the Kellogg School of Management. Technology management Segmentation Positioning Targeting Technology Marketing In April 2008 Joe Levy, the director of carrier marketing for the technology...
Case Studies
Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
Available to PurchaseMohanbir Sawhney, Kent Grayson, Patrick Dupree, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–6.
Published: 20 January 2017
...,
mechanical, photocopying, recording, or otherwise—without the
permission of the Kellogg School of Management. Technology management Segmentation Positioning Targeting Technology Marketing Although Joe Levy felt that the customer persona provided a good starting...
Case Studies
Kindle Fire: Amazon's Heated Battle for the Tablet Market
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–23.
Published: 20 January 2017
... the permission of Kellogg Case Publishing. Product Management E-commerce Marketing Marketing strategy Technology management In January 2012, as Jeff Bezos reflected on the early sales success of Amazon's Kindle Fire device, he was oddly troubled. In a little over three months, Amazon had sold...
Case Studies
BP's Office of the Chief Technology Officer (A): Driving Open Innovation through an Advocate Team
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–14.
Published: 20 January 2017
... Management Organizational Design R&D Project Management Technology Management Oil and gas In early 2006 Phiroz “Daru” Darukhanavala, BP's VP and chief technology officer (CTO) for Digital and Communications Technology (DCT), could look back with pride on six years of considerable value...
Case Studies
BP's Office of the Chief Technology Officer (B): Driving Open Innovation through an Advocate Team
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–2.
Published: 20 January 2017
... Design R&D Project Management Technology Management Oil and gas BP's chief technology officer, Phiroz P. Darukhanavala (“Daru”), and his CTO office had been challenged to do more and create even more value for the company. To do so, they turned to their ecosystem partners around...
