Issues

Relationship marketing: strategic and tactical implications

Christian Grönroos
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Environmental consultancy in the UK: structure and implications

Nigel Caldwell
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Management buyouts and entrepreneurial opportunities

Charlie Weir
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Between a rock and a hard place: a case study of escalation

Helga Drummond; Julia A. Kingstone Hodgson
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The application of Piercy and Morgan’s dimensions of marketing planning

Lloyd C. Harris
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Timing the adoption of a new technology: an option‐based approach

Enrico Scarso
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“Selling” professional services: a practical approach ‐ Part I

Clifford J. Ferguson
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The foreseeable future

David Mercer
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Reporting for strategic control

Andrew Flitman
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