Report on ESRC Behaviour Change Research

The preliminary results of new ESRC research on behaviour change are now available from the ESRC web site. The study, “Does changing attitudes,norms or self-efficacy change intentions and behaviour?”, demonstrates that changing key variables specified by psychological theories – attitude,social norm, and self-efficacy – is capable of generating substantial behaviour change. Read the preliminary End of Award report at: www.esrcsocietytoday.ac.uk/ESRCInfoCentre/ViewAwardPage.aspx?AwardId=3544