New NXP platform brings viewing experience of the future to mainstream flat TVs now
Article Type: New products From: Microelectronics International, Volume 26, Issue 2
NXP, the independent semiconductor company founded by Philips, today unveiled a new global single-chip LCD TV platform, which allows viewers to enjoy HD digital TV and internet content with unparalleled picture quality on mid-range TVs. The new NXP TV550 platform, which features the PNX85500 processor and integrates NXP’s proprietary Motion Accurate Picture Processing (MAPP2)technology, allows manufacturers to offer a range of advanced high-definition TV features only previously available in high-end sets.
By combining NXP’s industry-leading digital TV processing and picture quality technology innovations into one fully integrated single-chip, the TV550 platform delivers a production-ready reference design that speeds manufacturers’development and dramatically reduces bill-of-materials. The new NXP platform will spur manufacturers and content providers to bring a broad range of internet and digital video content to a significantly wider audience. To enable this, NXP TV550 features DVB-T, MPEG4/H.264 decode, high-definition multimedia interface(HDMI) reception and decoding of digital SD and HD content. Supporting global digital TV switchovers, the NXP TV550 platform offers advanced programming,ethernet and CI + security features to ease the delivery of intellectual property (IP) TV content, including emerging on-demand TV services, from service providers straight to the TV set.
Featuring NXP’s proprietary renewed MAPP2 technology on its PNX5120 video processor integrated in TV550, the platform delivers the ultimate viewing experience, even for fast-moving HD content including sports and movies. MAPP2 dramatically removes the visible halo effect in motion pictures for a picture perfect image with technologies as frame rate conversion, movie judder cancellation, motion sharpness and vivid colour management. The integrated platform also allows TV manufacturers to widen the availability of high-end features including LED (2D) sectional backlight dimming, guaranteeing optimum contrast and up to 50 percent lower power consumption in digital TV processing.
The PNX85500 is the industry’s first digital TV processor to be manufactured on 45 nm technology, allowing tighter integration between picture quality processor and digital TV platform. In addition to the MAPP engine, the single-chip PNX85500 contains dual cores, with a processor dedicated to running main application software and one responsible for real-time media processing. NXP TV550 is the first platform to integrate NXP’s latest hybrid silicon tuner (TDA18272), which is fully compliant with global analogue and digital TV standards while lowering overall tuner system size and cost. The TV550 chipset also includes the TDA9996 HDMI switch, enabling viewers to control four separate devices from one remote control through separate HDMI connectors. The platform additionally offers a complete driver set accessible via standard APIs for TV manufacturer’s own development.
For further information, please visit the web site: www.nxp.com
