Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale,the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings.