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Volume 10, Issue 7
1 July 1992
Marketing Intelligence & Planning Cover Image for Volume 10, Issue 7
Research Article| July 01 1992

European Journal of Marketing

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Audrey Gilmore
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David Carson
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1992
Marketing Intelligence & Planning (1992) 10 (7): 5–7.
https://doi.org/10.1108/EUM0000000001116

Considers the more recent literature concerning the measurement of service quality, and questions whether there has been real research progression.

Keywords: Services marketing, Service quality
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© MCB UP Limited
1992
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