Strategic Planning in Practice: A Creative Approach Available to Purchase

Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. The Porter forces of competition model and the TOWS model proved useful tools in practice. The practicalities of trying to implement a strategic plan for the company produced some useful contributions to strategic management theory.