A disco(urse) inferno: the pitfalls of professionalism Available to Purchase

A postmodernist look at the position of marketing at the turn of the millennium. Devises a dream‐like conversation between four professionals (a doctor, a lawyer, an accountant and a marketer). Each representative defends the status of the profession, with the focus on the marketer. Considers the opinion of others of the role of the marketer and reflects on its development and obstacles to development.