Article navigation

Looks at electronic retailing in comparison with fixed store (r)etailing and explores a number of concerns regarding the development of electronic retailing in the UK. Offers examples of a number of successful (r)etailers then goes on to discuss the advantages and challenges of (r)etailing. Concludes that, although (r)etailing only accounts for a small proportion of total retail sales, it does have potential for growth, and for this potential to be realised (r)etailers will have to concentrate on the fundamentals of quality goods and services and good marketing strategies.

You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$39.00
Rental

or Create an Account

Close Modal
Close Modal