The influence of social drivers on using ride-hailing services Available to Purchase

Nripendra P. Rana is a Professor in Marketing at the College of Business and Economics at Qatar University, Doha, Qatar. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government and digital and social media marketing. He has published more than 300 papers in a range of leading academic journals, conference proceedings, books etc. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organised tracks, mini-tracks and panels in leading conferences. He is a Chief Editor of International Journal of Electronic Government Research and an Associate Editor of International Journal of Information Management. He is a Senior Fellow of the Higher Education Academy (SFHEA) in the UK.

Dr Anurag Singh is Associate Professor of Marketing at the Institute of Management Studies, Banaras Hindu University, Varanasi, India, with 25 years of research and teaching experience. His research areas are consumer behavior, customer engagement, customer experience and digital marketing. He has published research papers in the Journal of Business Research, Journal of Global Fashion Marketing, Journal of Advances in Management Research, South Asian Journal of Business Studies, Journal of Direct, Data and Digital Marketing Practice, International Journal of Information Management Data Insights, Journal of Innovation and Entrepreneurship, International Journal of Customer Relationship Marketing and Management, Journal of Rural Development, SCMS Journal of Indian Management, Purushartha, etc. Dr Singh has co-authored one reference book and edited seven books.

Satyanarayana Parayitam is a Professor of Strategic Management in Charlton College of Business, University of Massachusetts Dartmouth. His research focuses on cognitive, affective conflict and interpersonal trust in strategic decision-making processes. His research has been published in the Journal of Management, International Journal of Conflict Management, Management Research Review, Journal of Business Research, Journal of World Business, Journal of Strategic Marketing, Journal of Marketing Theory and Practice, Academy of Strategic Management, Journal of Strategy and Management, Journal of Advances in Management Research, Chinese Management Studies, Computers in Human Behavior, Journal of Spirituality, Religion and Management, Asia Pacific Journal of Management Research and Innovation, Journal of Knowledge Managements and Leadership and Organizational Development Journal.

Anubhav Mishra is a Professor at Jaipuria Institute of Management Lucknow. He worked as Assistant Professor (Regular faculty) at the Indian Institute of Management, Ranchi for almost three years. He has also done an Executive Post-Graduate Program from the Indian Institute of Management, Kozhikode. He has eleven years of Industry experience with reputed firms like SAP Labs India and Infosys Technologies Ltd. He has conducted various MDP programs for executives across different levels. He has also been involved with consulting projects.

Deepa Bhatt Mishra is working as an Assistant Professor at Montpellier Business School, in France. She was a postdoctoral fellow at the DeGroote School of Business, McMaster University, Canada. Her current research interests are in Operations Management, Big Data and E-commerce. She has published articles, as a first author, in leading journals including the European Journal of Operation Research, International Journal of Production Economics, Annals of Operations Research, Industrial and Data Management Systems, Total Quality Management: Business Excellence and Journal of Organization Change Management.