Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework Available to Purchase

S.M. Fatah Uddin obtained his MBA and Ph,D, in Marketing from the Aligarh Muslim University, Aligarh, India. His research interests include Internet marketing, consumer psychology and research methodology. He has published several research papers in ABDC listed journals. Currently, he is working as Assistant Research Professor at the Birla Institute of Management Technology, Greater Noida, India.

Mohd. Danish Kirmani is working as Assistant Professor at IILM University, Greater Noida, India. He has around seven years of teaching experience. His research interests are online consumer behaviour and sustainable and responsible consumption. He has research papers published in various journals ranked by ABDC, such as the Journal of Retailing and Consumer Services, the Food Quality and Preference and the Journal of Global Scholars of Marketing Science among others.

Lamay Bin Sabir is Assistant Professor of Operations Management in the Department of Business Administration, Aligarh Muslim University, Aligarh, India. With an industry experience of two years and teaching experience of more than eight years, he is also certified Data Science and Big Data Professional from IMT, Ghaziabad (AACSB Accredited). His research interests are in supply chain management, information technology, business analytics and consumer behaviour. He has presented papers at national and international conferences and published papers in journals of repute.

Mohd. Nishat Faisal is Professor at the Department of Management and Marketing, College of Business and Economics, Qatar University. He received his Ph.D. in Supply Chain Management as First National Doctoral Fellow in Management from IIT Delhi, India. His name has appeared in the “List of Top 2% Researchers/Scientists of the World” in a Stanford study and an Elsevier report in the years 2020, 2021 and 2022. His papers on Supply Chain Risk Management are among the most highly cited papers in this area. He is Recipient of Emerald’s Highly Commended Award 2008, Winner of Outstanding Paper (2018) and CBE, QU-Excellence in Research Award, 2011–2012.

Nripendra P. Rana is Professor in Digital Marketing and Systems at the Queen’s Business School, Queen’s University Belfast, UK. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, digital and social media marketing and the role of artificial intelligence on consumer decision-making and behaviour. He has published more than 350 papers in a range of leading academic journals, conference proceedings, books, etc.