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Volume 6, Issue 2
1 February 1988
Marketing Intelligence & Planning Cover Image for Volume 6, Issue 2
Review Article| February 01 1988

THE USE OF INFORMATION TECHNOLOGY IN INSURANCE MARKETING Available to Purchase

Trevor Watkins
Trevor Watkins
Dorset Institute
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1988
Marketing Intelligence & Planning (1988) 6 (2): 21–26.
https://doi.org/10.1108/eb045765

The growth in usage of marketing information systems (MIS) within insurance companies is examined. It is based on a series of in‐depth personal interviews with marketing executives and data processing specialists in a selection of UK, US and Canadian life insurance companies.

Keywords:
Canada, Information Systems, Insurance Companies, Marketing, United Kingdom
This content is only available via PDF.
© MCB UP Limited
1988
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