Oh Mr Porter! A Re‐Appraisal of Competitive Strategy

Michael Porter′s work, has since it first appeared in 1980, been widely read by academics and students. Perhaps more significantly,Porter has become an academic whose ideas are read and used by executives. Recently Porter′s work has been criticised. This article reviews and discusses these criticisms and attempts to define the status of Porter′s model as a result. The article offers in conclusion a view of Porter′s model that is thought to be realistic.