Skip to Main Content
Article navigation
Volume 7, Issue 9-10
1 September 1989
Marketing Intelligence & Planning Cover Image for Volume 7, Issue 9-10
Research Article| September 01 1989

Marketing “In the Round” Available to Purchase

Michael Thomas
Michael Thomas
Editor, Marketing Intelligence & Planning Department of Marketing, Strathclyde Business School
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1989
Marketing Intelligence & Planning (1989) 7 (9-10): 3–9.
https://doi.org/10.1108/EUM0000000001053

The author reviews key developments in marketing generally including planning and strategy, production,marketing intelligence, product policy and new product development, services and services marketing,distribution and 1992.

Keywords:
Marketing, Marketing information, Marketing strategy, Product development
This content is only available via PDF.
© MCB UP Limited
1989
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
189 Views
View Metrics
Cultural dimensions as a moderator of social media use and face-to-face communication: effect on productivity and marketing implications
The direct and interactive effects of justice on channel performance
Economic value of recovering consumers' green trust and corporations' sustainability
Unlocking the potential of metaverse: a bibliometric and topic modelling approach of key drivers and barriers

Suggested Reading

Marketing Concepts and Actions: Implementing Marketing‐led Strategic Change
European Journal of Marketing (February,1990)
Using market information in product development
Journal of Consumer Marketing (July,2007)
In search of quality
International Journal of Retail & Distribution Management (March,2006)
Intelligent marketing information systems:: computerized intelligence for marketing decision making
Marketing Intelligence & Planning (March,1995)
Idea generation in new product development through business environmental scanning: the case of XCar
Marketing Intelligence & Planning (December,2005)

Related Chapters

Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy
Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies
Artificial Intelligence and Marketing: Challenges and Opportunities
Technological Innovations for Business, Education and Sustainability
Customer Involvement in Innovation: A Review of Literature and Future Research Directions
Innovation and Strategy

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal