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Volume 8, Issue 5
1 May 1990
Marketing Intelligence & Planning Cover Image for Volume 8, Issue 5
Research Article| May 01 1990

International Journal of Physical Distribution and Logistics Management

Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1990
Marketing Intelligence & Planning (1990) 8 (5): 17–18.
https://doi.org/10.1108/EUM0000000001081

The importance of logistics in the new product development process is examined under the aegis of Logistics Early Involvement (LEI) and the basics of good management are presented in the light of their relevance to logistics executives.

Keywords: Executives, Logistics, Product development
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© MCB UP Limited
1990
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