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Journal Articles

The effect of environmental concern and scepticism on green purchase behaviour

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Tahir Albayrak, Şafak Aksoy, Meltem Caber
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 27–39.
https://doi.org/10.1108/02634501311292902
Published: 25 January 2013
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Journal Articles

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

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Eda Atilgan, Şafak Aksoy, Serkan Akinci
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (3): 237–248.
https://doi.org/10.1108/02634500510597283
Published: 01 May 2005
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