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Jorge Arenas-Gaitán
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Journal Articles

International expansion: mediation of dynamic capabilities

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Pablo Ledesma-Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 637–652.
https://doi.org/10.1108/MIP-05-2019-0269
Published: 03 April 2020
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Journal Articles

A posteriori segmentation of elderly internet users: applying PLS-POS

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Jorge Arenas-Gaitán, A. Francisco Villarejo Ramos, Begoña Peral-Peral
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (3): 340–353.
https://doi.org/10.1108/MIP-01-2019-0057
Published: 04 October 2019
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