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Journal Articles

A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures

José I. Rojas-Méndez, Gary Davies

Marketing Intelligence & Planning (2024) 42 (2): 329–345.

https://doi.org/10.1108/MIP-06-2023-0258

Published: 01 January 2024

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Journal Articles

X-Scale: a new scale to measure consumer xenocentrism

José I. Rojas-Méndez, Sindy Chapa

Marketing Intelligence & Planning (2020) 38 (3): 354–368.

https://doi.org/10.1108/MIP-01-2019-0062

Published: 04 October 2019

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Journal Articles

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

José I. Rojas-Méndez, A. Parasuraman, Nicolas Papadopoulos

Marketing Intelligence & Planning (2017) 35 (1): 18–39.

https://doi.org/10.1108/MIP-08-2015-0163

Published: 06 February 2017

View article titled, Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

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