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Journal Articles

Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants

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Blanca Isabel Hernández Ortega, Laura Lucia-Palacios
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (8): 1093–1120.
https://doi.org/10.1108/MIP-10-2022-0466
Published: 13 September 2023
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Includes: Supplementary data
Journal Articles

The influence of organizational factors on e‐business use: analysis of firm size

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Victoria Bordonaba‐Juste, Laura Lucia‐Palacios, Yolanda Polo‐Redondo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 212–229.
https://doi.org/10.1108/02634501211211984
Published: 23 March 2012
View article titled, The influence of organizational factors on e‐business use: analysis of firm size
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