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Journal Articles

The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity

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Harun Mirac Gunes, Leyla Ozer
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1522–1540.
https://doi.org/10.1108/MIP-09-2023-0493
Published: 15 October 2024
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Journal Articles

Brand portfolio strategies effects on consumers' attitude

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Sefa Emre Yilmazel, Leyla Özer
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 138–152.
https://doi.org/10.1108/MIP-06-2021-0204
Published: 06 December 2021
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