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Keywords: Business‐to‐business marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (2): 105–114.
Published: 01 April 2003
... are also considered. Web sites Business‐to‐business marketing Marketing communications Internet Business strategy Interaction In recent years, new technologies have created new and innovative means of interacting with customers. In particular, business‐to‐business organizations see...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (6): 336–348.
Published: 01 November 2002
... development. © MCB UP Limited 2002 Negotiating Relationship marketing Business‐to‐business marketing Strategy Coupling Personal interaction remains an important element of the customer‐supplier relationship, despite the advent and increasing use of technology to support...
