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Keywords: Buyer‐seller relationships
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (1): 16–22.
Published: 01 February 2003
... by a supplier to further its understanding of the relationships which it has with customers are discussed. © MCB UP Limited 2003 Value analysis Customers Suppliers Buyer‐seller relationships In recent years there has been an increased emphasis within marketing on the concepts of “exchange...
