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Keywords: Competitive advantage
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (2): 115–122.
Published: 01 April 2003
...‐relationships are found to offer competitive advantage to few small firms. Critical to an e‐relationship’s success is the relationship orientation of the partners. Small firms have adopted the Internet but have not universally managed to extract competitive value from it. The fact that most small businesses...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (4): 166–174.
Published: 01 August 2000
... in building KM systems. They must strategically assess their knowledge resources and capabilities, and need to establish their knowledge strategy to sustain competitive advantages. In the knowledge world, there are two types of information enterprises: 1. 1 knowledge‐intensive; and 2. 2...
