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Keywords: Factor analysis
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (5): 248–253.
Published: 01 September 1999
... from all sectors. Using confirmatory factor analysis in LISREL, five alternative models of the dimension structure of the market orientation construct are tested. This is followed by a reduction process to investigate the stability of the items in the final MARKOR scale. The findings suggest...
