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Keywords: Legal profession
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (2): 103–111.
Published: 01 April 2001
... that marketing is absolutely essential, whilst an almost similar number (n = 12) agreed that marketing is something we need to come to terms with now. If these sentiments were extrapolated to cover all of New Zealand’s law firms, then one might be led to think that the legal profession has accepted marketing...
