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Keywords: Market orientation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (5): 248–253.
Published: 01 September 1999
...Albert Caruana The MARKOR instrument for the measurement of market orientation has received considerable attention in recent literature. Reports the results of two studies: one a mail survey of large service firms in the UK and one from Malta consisting of personal interviews with a range of firms...
