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Keywords: Marketing information systems
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (1): 6–9.
Published: 01 February 2000
... and reports in rank order the percentage of companies rating high, i.e. at a 4 level or above. © MCB UP Limited 2000 Market intelligence Marketing strategy Marketing information systems Implementing a strategy is not an easy task for American industrial organizations. Many US...
