... dimensions of market‐oriented behavior. © MCB UP Limited 2003 Market orientation Business policy Marketing strategy Time Spain The need for companies to be market oriented is often accepted by marketing professionals as an article of faith (Swartz, 1990). This belief has led...

...Shuliang Li; Barry Davies; John Edwards; Russell Kinman; Yanqing Duan A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers...

... definitions to be considered in the search for marketing universals. This assumes that trying on shoes is representative of evaluative behavior. © MCB UP Limited 2001 Consumer behaviour National cultures Marketing strategy Researchers have only recently identified consumer behaviors...

... attempting to understand marketing practices of Chinese small firms. Small firms Company performance Marketing strategy China Research findings (for example Acs and Audretsch, 1990; Bannock, 1981; Brock and Evans, 1986; Bruch and Hiemenz, 1984) generally conclude that small firms contribute...

... Marketing strategy Technology led strategy It is very obvious that nowadays organizations and people (consumers) will find it difficult to separate a relationship from information technology and other technological advances. Relationship marketing, which includes strategic alliances and strategic...

... and reports in rank order the percentage of companies rating high, i.e. at a 4 level or above. © MCB UP Limited 2000 Market intelligence Marketing strategy Marketing information systems Implementing a strategy is not an easy task for American industrial organizations. Many US...

... in a cohesive and co‐ordinated way in achieving its aims and objectives. Marketing strategy encompasses an in‐depth study of the macro task and internal environments, which allows the organisation to define, for example, what business it is in, and what business it may enter in the future (Kotler, 1997...

... of distributors. Simple, directional approaches usually work well, as do novelty factors. The lack of Western‐style marketing experience has led to the suggestion that Chinese consumers rely on reputable brands (Yan, 1994). International marketing International trade Marketing strategy Success China...

... Marketing management Marketing strategy Telecommunications Training Telecommunication is the strategic weapon of the twenty‐first century which will revolutionize the manner in which business is conducted. No business function is feeling this impact more than the marketing area. Unprecedented...