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Keywords: Performance measurement
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (3): 127–134.
Published: 01 June 2000
... linkages between objectives, drivers and key performance measures. However, the organisations still have some way to go in moving performance measures from being something that keeps score to something that helps people and teams improve their performance. Clarity of the communication of results...
