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Keywords: Quantitative techniques
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 273–281.
Published: 01 July 2001
... 2001 Process management Benchmarking Financial institutions Quantitative techniques Auditing Value chain Benchmarking as a market research methodology has grown in popularity over the past two decades as managers worldwide have recognised its usefulness for strategic planning...
