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Keywords: Telecommunications
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (3): 127–135.
Published: 01 June 1999
...John R. Willems; Karen Ketler Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training. The responses of the marketing managers identified three categories of issues: standard or clerical...
