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Keywords: AI bias concern
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–17.
Published: 20 July 2026
...). Specifically, it analyzes the effects of social influence, facilitating conditions, performance expectancy, effort expectancy and AI bias concern on marketers’ AIGC intention, while also exploring the moderating role of AI self-efficacy in the relationship between AIGC intention and marketing creativity...
