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Keywords: AI chatbot
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 500–523.
Published: 05 September 2025
...Atanas Nik Nikolov; Pramod Iyer; Md Rokonuzzaman; Gunjan Batra; Bradley Eskridge; Sowmdeb Sen Purpose Marketers are increasingly adopting AI chatbots. While AI chatbots serve as initial consumer touchpoints, facilitating human-like interactions and enhancing sales, there are concerns about...
