Keywords: AI chatbots
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2024) 42 (6): 1052–1073.
Published: 10 May 2024
... intentions, further underlined by the significant impact of usage on subscription intention. Research limitations/implications The study’s focus on office workers and a single artificial intelligence (AI) chatbot type may limit generalizability. Its findings illuminate several avenues for future research...

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