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Keywords: AI-powered customer expertise
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 941–975.
Published: 28 May 2024
...) are looked at to close the literature gaps: RQ1. How do the drivers, including AI technological innovativeness, customer participation in human-AI interaction, and AI-powered customer expertise, influence CCOS empowerment? RQ2. How does AI-enabled CCOS empowerment influence...
